Commercials
Creating an impactful commercial requires more than just a camera and a script—it demands a strategic approach, clear creative vision, and meticulous attention to detail. From defining your target audience and crafting a clear message to selecting the right commercial video production company and choosing the perfect distribution channels, every decision plays a critical role in the success of your commercial campaign. Understanding what to consider at each stage of the commercial video production process will ensure that your video not only captures attention but also drives results, amplifying your brand’s voice in a crowded marketplace. As a client you want to know beforehand exactly how this will done.
REV-X Power Ad
Every commercial starts with a creative development, which is the process of conceptualizing, designing, and refining the ideas that will become a commercial advertisement. This stage is crucial as it sets the foundation for how the brand’s message will be communicated to the target audience. Here’s a breakdown of the key steps involved in commercial creative development:
Hiring Commercial Director
This’ likely the most important decision in the commercial video production process. The right commercial director will set the creative vision which will be expressed via Commercial Treatment or Pitch Deck. The pitch deck will in turn dictate the budget.
[Still from Volvo commercial]
[Behind-the-Scenes on set of Tastemade S2 Advertising shoot w/ Chef Frankie Celenza at Martha Stewart Restaurant in Las Vegas, NV]
Commercial Pitch Deck / Treatment
Commercial Pitch Deck should state which Question or Problem you are solving, as in what are you trying to accomplish with this commercial, what is the goal? It is important to be as specific as possible here. What is the story you are going to tell? Following this is the Visual Style Guide. Visual style guide dictates how the creative vision is going to be accomplished. Here the director will provide visual references either to other commercials, prints or films from which creative will be pulled from. This will set the tone and feel for the commercial. And finally How Will all this be Achieved. The technical approach will describe the cameras and lenses used, rigs, setups needed, camera motion, etc.
[Pitch Deck example for Turo Canada Advertising Shoot]
Scriptwriting and Storyboarding
- Scriptwriting: The final script needs to deliver and phrase a concise message, that is to the point, gets the message across but most importantly works. Storyboarding: A visual representation of the script through storyboards, which map out each scene of the commercial. Storyboards oftentimes go together with a shotlist, where every camera angle, every action is carefully documented showing perspectives, action flow,
[Storyboard example]
Commercial video production logistics and permitting
Commercial video production is a time consuming process in part due to logistical challenges. Aside from needing to secure in advance multiple filming locations, coordinate actions w/ county, city, law enforcement, having to secure the right type of insurance, ensure talent availability, there is also the added challenge of having enough time and budget in order to get everything done properly. Resource constraints, namely financial and time make it much more challenging to put together a commercial video shoot in Las Vegas or anywhere else. As a video production company it is our job to ensure that all the boxes have been ticked off, everything has been prearranged, since even the slightest missed can cause massive production delays.
MORE COMMERCIAL VIDEO SAMPLES
[Filming promo for VW ID.7 electric car launch outside of Las Vegas, NV]
[Behind the scenes with talent for EyeBuyDirect maganize shoot]
TYPES OF COMMERCIALS
Showcasing Luxury Properties in Las Vegas
Commercial video production plays a crucial role in showcasing luxury properties to potential buyers. By highlighting the unique features and selling points of each property, video commercials help real estate agents and developers attract high-end clientele. It is the job of a video production company to get the shots needed for post production team to tell the story and appeal to the right buyer.
A good real estate video will make a lasting impression and will generate the right action by the buyer. From virtual tours to promotional real estate videos in Las Vegas, commercial video production in Las Vegas ensures that properties are presented in the best possible light, driving interest and sales.
Automotive brands want to make their vehicles synonymous with fun, excitement, adventure and for that reason chose to feature iconic Las Vegas scenery in their car commercials. Las Vegas is also known for having reliable weather [ 300+ sunny days/year], it’s proximity to Los Angeles as well as its international airport which provides easy access for film crew, talent, and equipment.
As one of the world’s most popular tourist destinations, Las Vegas is often featured in tourism commercials. These ads typically highlight the city’s vibrant nightlife, luxury hotels, casinos, and entertainment options, capturing the excitement and allure of a Las Vegas vacation.
- Law Firms and Financial Services: Las Vegas is home to many commercials for law firms, financial advisors, and other professional services. These commercials often feature office environments and emphasize expertise, trustworthiness, and success.
- Consulting and Business Services: Consulting firms and business service providers often film commercials in Las Vegas to highlight their capabilities in a thriving business environment.
Las Vegas is home to many professional sports teams, NFL, NHL, WNBA, UFC etc
Oftentimes the teams will shoot their commercials right here in Las Vegas building fan engagement and promoting upcoming games and events.
As a Las Vegas local sports video production company we work with many professional athletes and help with commercial video production.
- Restaurant and Dining: Filming restaurant commercials in Las Vegas always takes place on location inside restaurants and involves using talent. These commercial video production projects usually take one entire day, usually 12 or more hours in order to get all the shots needed, usually use talent and require Director, Director of Photography, SteadyCam Operator, Assistant Camera, Gaffer, Key Grip, Production Assistant at the very minimum, a camera package and at least a 1 Ton G&E Package.
- Beverage Brands: Beverage commercials also know as product commercials can be either filmed on location or inside a studio with or without a talent. As a Las Vegas commercial video production company we would source a studio for filming to have complete control over the environment.
READY TO SHOOT YOUR COMMERCIAL?
FILL OUT THE FORM BELOW